So you’ve been tasked with designing ID cards for your organisation? Congratulations! Designing ID cards is an important responsibility as it can be critical to the security and effectiveness of the card. There is more than meets the eye when it comes to designing an ID card and with some planning and considerations, you will be well on your way to creating a dynamic, effective and secure ID card. Read ahead to begin your journey.
To define the parameters of your ID card design, you need to understand the objectives of your organisation’s entire ID card program; is the focus on people, privacy, property, productivity, profits and/or pride? This is important, not only for designing a visually attractive card, but also to enhance physical and logical security, reduce vulnerability to counterfeiting and reflect the organisation’s brand identity.
Want to delve deeper into the parameters for your ID card design? Ask yourself these questions:
For maximum effectiveness, explore both portrait and landscape orientations. You should consider where the electronics on the ID card will sit and the type of critical information that will be printed on the card. Also, if you’re going to have a lanyard attached to the card via a hook, you’ll need to allow for a hole punch in your design. Don’t get caught with a hole in your organisation’s logo!
While designing your ID card, remember that it is also an extension of your organisation’s image and brand. An attractive and professional ID card will communicate the right message about your organisation and its employees.
Additionally,a visually appealing ID card helps reinforce company security. This is because a well-designed ID card is more likely to be worn by staff than a boring one, which ensures that employees and unwanted guests can be identified by the security team. On top of this, it’s important to ensure that photos of the ID cardholder is a minimum 300 dpi colour photograph to enhance the visual attractiveness of the card and allow security to easily authenticate the cardholder.
Want to make your ID card look fancy without overdoing it? Consider holographic overlaminates to add a nice sheen on the ID cards and if you choose a custom design, it can provide greater security and brand enhancement.
Unless it’s part of your organisation’s brand colours or theme, you should avoid having straight lines, funky fonts and flat colours on your ID cards. Firstly, the ID card and ID photo is a rectangle, so adding straight lines will lead to a monotonous design. Adding a little curvature in the corners of the ID photo can help make it “pop” and modernise your ID card design. Secondly, funky fonts on ID cards can make things hard to read and are distracting, making it an ineffective security tool. Thirdly, while flat colours are simple and popular, they can show wear on the cards more quickly. Unless your ID cards will be laminated, a little gradient or texture would be a better alternative to make it look newer for longer.
You want to efficiently design a visually appealing and secure ID card and often, the basic software that comes with card printers (if any at all) limits your ability to do so. Hence, it is important to adopt an easy-to-use software that is specifically for ID card designing. But with so many ID card design software in the market, how do you know which one to choose?
Well, a good ID card design software needs to be able to use your existing database and allows for magnetic encoding and double-sided printing. Also, you’re a busy person who doesn’t need to waste time figuring out how to use the software. So ideally, the ID card design software should allow you to easily drag and drop static and dynamic items onto your design. Additionally, it should provide a What-You-See-Is-What-You-Get experience and is compatible with both Windows and Mac OS, so that there are no surprises when your cards are printed!
Sounds too good to be true? We bet that you haven’t heard of Cardpresso, a flexible ID card design software that embodies these ideal qualities and offers five different upgradeable editions to ensure that you get the right software for your organisation. Unlike other typical ID card design software, Cardpresso supports a wide range of printers. No time wasting, no surprises. Don’t stop your ID card designing journey here, learn more about Cardpresso today!
Want more information about Cardpresso? Call us on 1300 654 201 or fill out our Contact Us today
Disclaimer: The content on this website is provided for general information purposes only and does not constitute legal or other professional advice or an opinion of any kind. Always consult a Work Health and Safety Professional when making purchasing decisions for identification and safety products.